Our Social Media Checklist

Look before you leap!

We still come across companies that have jumped into social media without a clear plan. Most times they’ve registered a few social profiles and then hit what I like to call…’the Great Silence.’ So where do you start? I always work through this checklist when I first sit down with clients.

It’s important to establish that social media is not a ‘quick-fix’ strategy, it’s a fundamental shift in the way that companies and organisations now relate to their audiences.

What are the Social Media outcomes you expect? It’s now universally accepted that Social Media can…

aid in Branding & build awareness build community around brands & organisations extend customer service drive leads & sales enhance/protect reputation lead to opportunities like product development

What do you want it to do for your brand?

Brand Positioning

Is there a clearly defined brand strategy ? How will we integrate social media with other brand/marketing stratgies ?

Start with gaining audience intelligence….

how much do you know about your audience ? what can your current data tell …

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SEO How To Guide

Google has been hard at work on its search algorithm…real cat amongst the SEO pigeons. Google started rolling out ‘Semantic Search’ back in May this year and the changes have kept coming. The idea behind ‘the Knowledge Graph’ is for search engines to think more like a human… Google “understands real-world entities and their relationship to one another: things, not strings.”

Personally I’m delighted with the changes…no more key word stuffing more dodgy backlinks…no more people telling me ‘I can get a million (useless/irrelevant) links in some exotic backwater for next to nothing.’

It’s not hard to understand why many businesses get frustrated with search engine optimization. It’s a blend of art, science and technology and to many firms a daunting task.  A Californian mate of mine, Lee Traupel of the Linkedmedia Group put this useful SEO How To Guide together that will give you a good snapshot of basic search engine optimization processes.

1) Remember search engines rank web sites not just pages. You want to think and act holistically – meaning, deploy a search engine optimization strategy that is integrated across your entire site. This may sound simple …

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