welcome to new multi screen world

Welcome to the New Multi-screen World

It’s interesting to think that the first point of contact with your audience will most likely be in the digital space.

It’s even more interesting to understand where and when and on which  screen  people will discover you. Why is it important..well it ‘s all about the context. If I discover you on my smartphone I’ll be in a different frame of mind than if  I discover you an a large screen….it ‘s  just a logical extension of  the old ‘Lean Forward vs Lean Back that Jakob Nielsen “the king of usability’  identified back in 1997.

Smartphones  have become the backbone of our daily media interactions yet if you’re like me (much to my wife’s horror) I will happily move from device to device. A laptop to a tablet to a smartphone. The device I choose is all about the context…..for me it’s either work or relaxation or being on the move.

– 90% of our daily media interactions are screen based and just 10% are via radio, newspapers and magazines…and most consumers …

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Google Analytics Social Media Reports

Back in March Google launched their Social Reports. The new reports aimed to bridge the gap between social media and business metrics – ‘allowing you to better measure the full value of the social channel for your business.’GA’s Social Reports are designed to:

Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs) Make better, more efficient data-driven decisions in your social media marketing program “ There’s lots of useful reports that can be generated though one of the most interesting for me is the Social Sources Report. Why?.. because it identifies the networks and communities visitors are using to engage with your content and then lets you see how people interact based on where they came from. Marketers can use the Social Sources report to understand which networks deliver ROI and get an idea of the content that should be created for each. I came …

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