ACUVUE Campaign

ACUVUE Brand Contact Lenses 2013 campaign

ACUVUE Brand Contact Lenses, the market leader in contact lenses in Australia, wanted to provide tools to optometrists that would communicate the benefits of contact lenses.

New regional creative was used which reinforced that ACUVUE Brand Contact Lenses are designed to keep your eyes in their natural state. This creative used visuals of eye shaped landscapes in nature.

Wolff developed an education display, a range of different posters as well as parameter wheels and other POS items.


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Cancer Council Australia

Wolff works with Cancer Council Australia on their quarterly publication, Cancer Forum. This is a medical journal with highly technical information including tables and charts and is usually 60-70 pages long. It is distributed through the broad medical community to medical professionals who are involved in cancer research, medicine and administration.

We recently worked closely with the Corporate Partnerships team to produce a communication piece that encouraged corporate partnerships with Cancer Council. This piece needed to get the message across in a very noisy and cluttered charity sector.

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JJ older projects

ACUVUE Brand Contact Lenses

Wolff has worked with Johnson & Johnson Vision Care for a number of years, developing materials for optometrists to promote ACUVUE Brand Contact Lenses.

Recently, Wolff worked with the ACUVUE team to develop a new brand, ACUcare, which provides support for independent optometrists. Wolff developed the brand name and identity, which has now been globally trademarked. We develop instore POS, patient communication pieces and ECP marketing material.

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Wolff websites

Designed with bite! Wolff has been responsible for numerous websites with a strong focus on building creative, responsive, usable and standards compliant web solutions.

Here are some examples:

Only About Children – Love and Education Campuses for children 0 to 5 years

International College of Management, Sydney

Australian Technology Park Sydney – Australia’s  leading Technology Park and home of a world class conference centre.

Eveleigh Market  – Sydney’s Award winning Farmer’s and Artisan’s Markets

Baobab Gold – Health Services  Provider

Dr.Kippen – Plastic Surgeon

Global Transport & Automotive Insurance

Growing Interest Landscaping

Lose Weight With A Mate – fundraising website

Smile Doctor – premium dental practice

Vet Australia – NSW Government education consortium of TAFE Institutes

Wahoo Pools

Southern Aesthetic Plastic Surgery – plastic surgeons

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