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ACUVUE Brand Contact Lenses 2013 campaign

ACUVUE Brand Contact Lenses, the market leader in contact lenses in Australia, wanted to provide tools to optometrists that would communicate the benefits of contact lenses.

New regional creative was used which reinforced that ACUVUE Brand Contact Lenses are designed to keep your eyes in their natural state. This creative used visuals of eye shaped landscapes in nature.

Wolff developed an education display, a range of different posters as well as parameter wheels and other POS items.


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