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He said, she said

You wouldn’t open a shop and just expect customers to find you. The same applies to producing a website - once you’ve done all the hard work of design, development ...
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The Generations: Greatest Generation: born prior to 1946 (64 + years of age in 2009) Boomers: 1946 – 1964 Generation X: 1965 – 1976 Generation Y (Echo Boomers or Millennials): 1977-1994 ...
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Marketing Magazine’s infographic from their October issue (reproduced with their kind permission) looks at the use of Australian social media and what consumers want from brands. With 62% of Australia’s ...
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SoLoMo shopping (social-location aware-mobile) smartphone technology is undoubtedly changing the way we shop. One of the growing shopping trends that has been annoying the hell out of retailers is‘showrooming,’ where ...
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Social Commerce Today called this the 'best presentation on social media available right now,' and I have to agree. It offers a pragmatic perspective into a much more mature market than ...
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Every now and again some smart company, in this case it's Sprinklr, sets out to tackle a major topical issue and use content marketing to spread the word...the issue in this ...
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I first blogged about QR codes in October 2011 when the brilliant (and now much copied) Tesco campaign was launched in Korea. Tesco established a virtual store in subways with 'Supermarket aisle' ...
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Seth Godin  published Pemission Marketing back in 1999. For me, it was evidence of the fundamental shift that the internet was having on the concepts of push and pull marketing... a real "Toto, ...
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I’m often asked the ‘how much should I spend on my marketing budget?'  question....and my response is always...well it depends. The bottom line is that the marketing budget for your business is ...
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