We are growing our team! Are you our next Superhero Web Developer

Senior Web Developer – Full Stack

Based in Neutral Bay, a full-time position has become available to be a part of an awesome team, the role will be responsible for all online- technologies with in our company, you will work closely with the Production Manager and Art Director, external developers and business analysts, all working as a team to deliver our clients executions.

The role

This is a full stack development role, being passionate about writing clean and scalable code base, building responsive websites.  Solving obstacles by thinking creatively and analytically. Having excellent written and verbal communication is a key to this role. You will participate in planning, quoting, communicating face to face with clients.  When preparing quotes, ensuring there is an understanding of the prioritisation of tasks and timing.  This role will also maintain our hosting.  You will have the freedom to bring best practices to your position.

About you

You are a dynamic full-stack developer with the skills below.  You follow best practices and have outstanding attention to detail, producing work of a high standard.  You are passionate about …

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Ace mid-weight to senior Graphic / Website Designer

Are you an ace mid-weight graphic and web designer who’s ready to step up to a senior role?

If you answered yes, it’s time you joined our team.

The opportunity

Wolff Design is looking for a graphic / web designer, who has 5+ years experience and is ready to take the lead.

You will need to be a good communicator as you won’t just be behind your computer – you will be communicating with clients, taking creative briefs, and working with other members of the team to develop concepts to reality.

As a multidisciplinary designer you will be confident working across, brand, digital and print and will be creating from scratch as well as utilising the efficiency of WP templates. You will be working closely with our web developer so you will need to understand the technical aspects of web development and responsive design but maybe not the code (your call, but preferred).

Above all you will be eager to learn and fun to be with.

What are we like at Wolff Design?

Wolff Design is a small creative agency …

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Where are your customers

Where are my customers?

You wouldn’t open a shop and just expect customers to find you. The same applies to producing a website – once you’ve done all the hard work of design, development and content creation, you need to tell your audience where to find you.

When you’re developing your communication strategy for your business you need to include a range of media channels to let your customers know where you are, what you offer and tell them why they should purchase from you.

So as well as traditional media such as advertising, direct mail etc, you also need to include SEO (search engine optimisation) and SEM (search engine marketing) as part of your communication strategy.

I’ll leave a more indepth discussion of SEO to the experts but put simply, it’s about ensuring that your website is amongst the most popular in your category. SEO takes time, and therefore money, but the search results are what’s called “organic” so have a more trustworthy reputation in your audience’s eyes.

SEM is is about paid search engine marketing, where you purchase ads on Google that …

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Instagram, Facebook, privacy and your community.

Unless you’ve been hiding in a cupboard you would have noticed the enormous backlash to Instagram’s new terms of use, specifically:

“To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

When Instagram was purchased by Facebook earlier this year for a reported $750m – $1 billion….you just knew something was going to change.

I see 3 major issues that brands and organisations have to consider:

Issue 1.

Have no doubt, if you don’t manage your Facebook page effectively you will be held responsible.

“Brands will still be held responsible for comments by the public on their Facebook pages after the Australian Association of National Advertisers resisted pressure to change its definition of advertising.” AANA

More info here.

Issue 2.

You don’t have control over the platform!

Facebook is a closed platform Fan Pages are under constant change you …

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Who are Baby Boomers anyway?

The Generations:

Greatest Generation: born prior to 1946 (64 + years of age in 2009) Boomers: 1946 – 1964 Generation X: 1965 – 1976 Generation Y (Echo Boomers or Millennials): 1977-1994 Generation Z: 1995-2012

Just back from presenting at the Aged and Community Services Association Conference and it reminded me of a post I did some time ago about Boomers…it’s still relevant so I thought an update was in order. The post was based in part on a research report from Nielsen around a subject that’s ‘near and dear’ to me.

Why do marketers’ misunderstand Baby Boomers ?

The over 50s are Australia’s fastest growing consumer segment, controlling the largest portion of Australia’s wealth, with the discretionary spending power estimated at over $218 billion.

In the USA ‘ they (Boomers) spend 38.5% of Consumer Packaged Goods (CPG) dollars. Yet it’s estimated that less than 5% of advertising dollars are currently targeted towards adults 35-64 years old (which includes the latter half of Generation X in addition to Boomers). With most marketers generally targeting 18-49 year olds, more than half of the affluent …

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Australian social media and brands

Marketing Magazine’s infographic from their October issue (reproduced with their kind permission) looks at the use of Australian social media and what consumers want from brands. With 62% of Australia’s online population a member of at least one social network as of June, the point of critical mass has been reached. However, usage patterns around the country differ slightly, with Twitter use more prolific in NSW and the ACT, and LinkedIn use more pronounced in NSW and Victoria than neighbouring states.

Social Media obviously lends itself to some categories better than it does others. Users are most likely to share their views on travel and leisure related industries, with hotels, restaurants, bars and movies the most commonly reviewed topics.

Many consumers refer to social networks as part of the product research process – 67% on an occasional basis and 33% on a weekly basis.

On two in five occasions, this research ends in a purchase. Clothing/ fashion is the category most likely to be researched, followed by music and electonics.

Discounts and giveaways continue to be one of the …

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SoLoMo shopping..

SoLoMo shopping (social-location aware-mobile) smartphone technology is undoubtedly changing the way we shop.

One of the growing shopping trends that has been annoying the hell out of retailers is‘showrooming,’ where consumers go online to research products while they are actually in-store….and then purchase the product elsewhere.

On one level price-conscious consumers have a right to research the best buy…on another it kicks sand in the face of the retailers who have invested in bricks and mortar, staff, merchandising and promotion.

Earlier this year eMarketer identified showrooming as a ‘valid concern’ for retailers…several researchers surveyed the number of US mobile phone users who have comparison-shopped via phone while in-store.

‘Their research has found a comparison-shopping rate ranging from 59% of US smartphone owners (InsightExpress, 2011) to 25% of US mobile phone owners (Pew Internet and American Life Project, January 2012).

ForeSee Results findings from between 2009 and 2011 are consistent with this trend toward using mobile phones for in- store research; however, in 2011, the shoppers surveyed were more likely to access the website or app of the store …

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Social Media at Scale is insanely hard

Social Commerce Today called this the ‘best presentation on social media available right now,’ and I have to agree. It offers a pragmatic perspective into a much more mature market than ours here in Australia with insights into the complexity of scaling social media.

Adam Kmiec of Campbell Soup Co presented his experiences with social media at Walgreens and Campbell Soup during the Social Commerce Summit day of eTail East 2012 in Boston. It’s just over 30 minutes long so it’s a good one to watch during your lunchbreak…or with your feet up tonight or over the weekend..it’s worth it!

The simple lesson is that social media will work when you do (amazing) stuff worth sharing.

Adam argues what you don’t need is more data – we already know more than we can possibly understand.

What you need is insight.

Use social media to find what people find amazing – stuff worth sharing, and build on that. (click read more to see the vid)

Steve MacAlpine

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Enterprise Social Media Best Practices

Every now and again some smart company, in this case it’s Sprinklr, sets out to tackle a major topical issue and use content marketing to spread the word…the issue in this case is best practices and scalability for Social Media at a global level .

To achieve this, they approached an amazing group of thought leaders..some of whom I’ve had the pleasure of meeting personally or online over the years. This is social media’s ‘A Team.’

Whilst the document has an enterprise/global focus, there is much to be gleaned for every business and organisation.

And Sprinklr have prepared this fun vid to tell the social story…

Who says Content marketing doesn’t work!


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Wolff Communications QR code

Are QR Codes going to fade away?

I first blogged about QR codes in October 2011 when the brilliant (and now much copied) Tesco campaign was launched in Korea.

Tesco established a virtual store in subways with ‘Supermarket aisle’ displays. This turned a boring subway wait into a productive and time saving visit for customers and for Tesco it provided a 130% boost to their home delivery service as well a great brand exercise.

I have to admit that I was one of those that thought Near Field Communication (NFC) would signal the death of QR codes.

NFC is a short-range wireless connectivity technology that enables data transfer through a simple touch of devices – you know – that chip in your new credit card.

What’s the difference?

Simply expressed, I see NFC as payment/transaction based and QR as a marketing tool.

NFC requires a transmitter chip to be attached to the item you want to communicate with and therein lies the problem.  Given that QR is now mainly being used for promotions the problem is just how NFC would work across the spectrum of ‘throw-away’ promotional media – …

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