Social-insights-wolff-communications

Social Media at Scale is insanely hard

Social Commerce Today called this the ‘best presentation on social media available right now,’ and I have to agree. It offers a pragmatic perspective into a much more mature market than ours here in Australia with insights into the complexity of scaling social media.

Adam Kmiec of Campbell Soup Co presented his experiences with social media at Walgreens and Campbell Soup during the Social Commerce Summit day of eTail East 2012 in Boston. It’s just over 30 minutes long so it’s a good one to watch during your lunchbreak…or with your feet up tonight or over the weekend..it’s worth it!

The simple lesson is that social media will work when you do (amazing) stuff worth sharing.

Adam argues what you don’t need is more data – we already know more than we can possibly understand.

What you need is insight.

Use social media to find what people find amazing – stuff worth sharing, and build on that. (click read more to see the vid)

Steve MacAlpine

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Enterprise-social-media

Enterprise Social Media Best Practices

Every now and again some smart company, in this case it’s Sprinklr, sets out to tackle a major topical issue and use content marketing to spread the word…the issue in this case is best practices and scalability for Social Media at a global level .

To achieve this, they approached an amazing group of thought leaders..some of whom I’ve had the pleasure of meeting personally or online over the years. This is social media’s ‘A Team.’

Whilst the document has an enterprise/global focus, there is much to be gleaned for every business and organisation.

And Sprinklr have prepared this fun vid to tell the social story…

Who says Content marketing doesn’t work!

 

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Social-media-checklist

Our Social Media Checklist

Look before you leap!

We still come across companies that have jumped into social media without a clear plan. Most times they’ve registered a few social profiles and then hit what I like to call…’the Great Silence.’ So where do you start? I always work through this checklist when I first sit down with clients.

It’s important to establish that social media is not a ‘quick-fix’ strategy, it’s a fundamental shift in the way that companies and organisations now relate to their audiences.

What are the Social Media outcomes you expect? It’s now universally accepted that Social Media can…

aid in Branding & build awareness build community around brands & organisations extend customer service drive leads & sales enhance/protect reputation lead to opportunities like product development

What do you want it to do for your brand?

Brand Positioning

Is there a clearly defined brand strategy ? How will we integrate social media with other brand/marketing stratgies ?

Start with gaining audience intelligence….

how much do you know about your audience ? what can your current data tell …

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Google Analytics Social Media Reports

Back in March Google launched their Social Reports. The new reports aimed to bridge the gap between social media and business metrics – ‘allowing you to better measure the full value of the social channel for your business.’GA’s Social Reports are designed to:

Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs) Make better, more efficient data-driven decisions in your social media marketing program “ There’s lots of useful reports that can be generated though one of the most interesting for me is the Social Sources Report. Why?.. because it identifies the networks and communities visitors are using to engage with your content and then lets you see how people interact based on where they came from. Marketers can use the Social Sources report to understand which networks deliver ROI and get an idea of the content that should be created for each. I came …

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