Look before you leap!
We still come across companies that have jumped into social media without a clear plan. Most times they’ve registered a few social profiles and then hit what I like to call…’the Great Silence.’ So where do you start? I always work through this checklist when I first sit down with clients.
It’s important to establish that social media is not a ‘quick-fix’ strategy, it’s a fundamental shift in the way that companies and organisations now relate to their audiences.
What are the Social Media outcomes you expect? It’s now universally accepted that Social Media can…
aid in Branding & build awareness build community around brands & organisations extend customer service drive leads & sales enhance/protect reputation lead to opportunities like product development
What do you want it to do for your brand?
Is there a clearly defined brand strategy ? How will we integrate social media with other brand/marketing stratgies ?
Start with gaining audience intelligence….
how much do you know about your audience ? what can your current data tell …