I first blogged about QR codes in October 2011 when the brilliant (and now much copied) Tesco campaign was launched in Korea.
Tesco established a virtual store in subways with ‘Supermarket aisle’ displays. This turned a boring subway wait into a productive and time saving visit for customers and for Tesco it provided a 130% boost to their home delivery service as well a great brand exercise.
I have to admit that I was one of those that thought Near Field Communication (NFC) would signal the death of QR codes.
NFC is a short-range wireless connectivity technology that enables data transfer through a simple touch of devices – you know – that chip in your new credit card.
What’s the difference?
Simply expressed, I see NFC as payment/transaction based and QR as a marketing tool.
NFC requires a transmitter chip to be attached to the item you want to communicate with and therein lies the problem. Given that QR is now mainly being used for promotions the problem is just how NFC would work across the spectrum of ‘throw-away’ promotional media – …