Social-insights-wolff-communications

Social Media at Scale is insanely hard

Social Commerce Today called this the ‘best presentation on social media available right now,’ and I have to agree. It offers a pragmatic perspective into a much more mature market than ours here in Australia with insights into the complexity of scaling social media.

Adam Kmiec of Campbell Soup Co presented his experiences with social media at Walgreens and Campbell Soup during the Social Commerce Summit day of eTail East 2012 in Boston. It’s just over 30 minutes long so it’s a good one to watch during your lunchbreak…or with your feet up tonight or over the weekend..it’s worth it!

The simple lesson is that social media will work when you do (amazing) stuff worth sharing.

Adam argues what you don’t need is more data – we already know more than we can possibly understand.

What you need is insight.

Use social media to find what people find amazing – stuff worth sharing, and build on that. (click read more to see the vid)

Steve MacAlpine

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Enterprise-social-media

Enterprise Social Media Best Practices

Every now and again some smart company, in this case it’s Sprinklr, sets out to tackle a major topical issue and use content marketing to spread the word…the issue in this case is best practices and scalability for Social Media at a global level .

To achieve this, they approached an amazing group of thought leaders..some of whom I’ve had the pleasure of meeting personally or online over the years. This is social media’s ‘A Team.’

Whilst the document has an enterprise/global focus, there is much to be gleaned for every business and organisation.

And Sprinklr have prepared this fun vid to tell the social story…

Who says Content marketing doesn’t work!

 

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