Social-insights-wolff-communications

Social Media at Scale is insanely hard

Social Commerce Today called this the ‘best presentation on social media available right now,’ and I have to agree. It offers a pragmatic perspective into a much more mature market than ours here in Australia with insights into the complexity of scaling social media.

Adam Kmiec of Campbell Soup Co presented his experiences with social media at Walgreens and Campbell Soup during the Social Commerce Summit day of eTail East 2012 in Boston. It’s just over 30 minutes long so it’s a good one to watch during your lunchbreak…or with your feet up tonight or over the weekend..it’s worth it!

The simple lesson is that social media will work when you do (amazing) stuff worth sharing.

Adam argues what you don’t need is more data – we already know more than we can possibly understand.

What you need is insight.

Use social media to find what people find amazing – stuff worth sharing, and build on that. (click read more to see the vid)

Steve MacAlpine

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Enterprise-social-media

Enterprise Social Media Best Practices

Every now and again some smart company, in this case it’s Sprinklr, sets out to tackle a major topical issue and use content marketing to spread the word…the issue in this case is best practices and scalability for Social Media at a global level .

To achieve this, they approached an amazing group of thought leaders..some of whom I’ve had the pleasure of meeting personally or online over the years. This is social media’s ‘A Team.’

Whilst the document has an enterprise/global focus, there is much to be gleaned for every business and organisation.

And Sprinklr have prepared this fun vid to tell the social story…

Who says Content marketing doesn’t work!

 

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welcome to new multi screen world

Welcome to the New Multi-screen World

It’s interesting to think that the first point of contact with your audience will most likely be in the digital space.

It’s even more interesting to understand where and when and on which  screen  people will discover you. Why is it important..well it ‘s all about the context. If I discover you on my smartphone I’ll be in a different frame of mind than if  I discover you an a large screen….it ‘s  just a logical extension of  the old ‘Lean Forward vs Lean Back that Jakob Nielsen “the king of usability’  identified back in 1997.

Smartphones  have become the backbone of our daily media interactions yet if you’re like me (much to my wife’s horror) I will happily move from device to device. A laptop to a tablet to a smartphone. The device I choose is all about the context…..for me it’s either work or relaxation or being on the move.

– 90% of our daily media interactions are screen based and just 10% are via radio, newspapers and magazines…and most consumers …

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Social-media-checklist

Our Social Media Checklist

Look before you leap!

We still come across companies that have jumped into social media without a clear plan. Most times they’ve registered a few social profiles and then hit what I like to call…’the Great Silence.’ So where do you start? I always work through this checklist when I first sit down with clients.

It’s important to establish that social media is not a ‘quick-fix’ strategy, it’s a fundamental shift in the way that companies and organisations now relate to their audiences.

What are the Social Media outcomes you expect? It’s now universally accepted that Social Media can…

aid in Branding & build awareness build community around brands & organisations extend customer service drive leads & sales enhance/protect reputation lead to opportunities like product development

What do you want it to do for your brand?

Brand Positioning

Is there a clearly defined brand strategy ? How will we integrate social media with other brand/marketing stratgies ?

Start with gaining audience intelligence….

how much do you know about your audience ? what can your current data tell …

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